Instantly.ai Review 2025: Features, Pricing, Alternative

Instantly has become a go-to tool for cold emailers and outreach agencies, serving as a dedicated cold email software that streamlines and automates outreach campaigns.

With inbox filters tightening up daily, landing in the primary inbox is more challenging than ever.

To avoid the spam folder, your outreach tool needs to cover all the bases in deliverability and reach.

Instantly has recently rolled out new features, including website visitor tracking, pre-warmed email accounts, IP rotation, and more, aimed at improving email performance.

Whether you’re exploring Instantly for the first time or wondering if it’s worth trying in 2025, this guide has you covered. In this article, I’ll walk you through in-depth Instantly.ai review to help understand:

• Instantly’s Latest Features
• Instantly Pricing Overview
• Best Instantly alternative

Let’s dive in and explore everything Instantly.ai has to offer.

What is Instantly? 

Instantly is a cold email outreach platform that automates and streamlines the process of cold emailing to potential customers, making it easy to run email outreach campaigns.

Its key features include:

• Unlimited email warmup to improve email deliverability and avoid spam.
• Finding potential customers through a large B2B contact database (paid feature).
• Crafting and sending personalized email sequences.
• Managing replies from multiple email accounts in one central location (paid feature), with a user friendly platform that makes handling communications simple.
• Tracking and analyzing campaign performance, allowing you to manage campaigns effectively.

What features does Instantly offer? 

Instantly offers a suite of tools that makes it easy for businesses like yours to find, contact, and close deals with potential clients.

Here’s a breakdown of the key products and features Instantly provides to streamline your outreach and lead management processes. Instantly's essential features, such as advanced automation, high email deliverability, unlimited team members, inbox rotation, and seamless integrations, ensure you have the core capabilities needed for effective cold email campaigns.

While Instantly offers many essential features, you may also want to explore other software or other tools to find the best fit for your business needs and generate leads.

1. Outreach Automation

With Instantly’s Outreach feature, you can set up automated email campaigns to reach out to leads consistently.

Instead of sending individual emails, Instantly lets you scale your outreach game with unlimited email accounts, allowing you to manage a large volume of contacts effortlessly and handle multiple sending accounts for high-volume outreach in single campaign.

• Unlimited Email Accounts: Add as many email accounts as you need without any extra cost. This flexibility lets you connect unlimited email accounts and manage all your sending accounts efficiently, making it easy to scale your campaigns.

• Unibox for Inbox Management: Manage replies from all your sending accounts in one place, making it easy to respond, categorize leads, and track communication.

This feature makes email outreach simpler, enabling you to reach potential clients faster and with greater ease.

2. Instantly Lead Finder (Paid Feature)

Instantly includes a B2B Lead Database to help you find the right contacts for your campaigns.

This B2B lead database is packed with up-to-date business contacts with job titles, contact details, and website domains, allowing you to search for potential leads across various industries.

You can refine your lead searches using multiple filters to find accurate data for high email deliverability and target prospects more precisely.

• High-Quality Leads: Access a curated lead database of businesses and decision-makers suited to your outreach goals.

• Direct Integration: Sync your lead database with your campaigns, making it easier to contact leads, manage leads efficiently, and monitor responses.

This database saves time on research, helping you jump straight to contacting qualified leads.

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3. Deliverability Network

One challenge in email outreach is ensuring emails actually land in the inbox. Instantly’s Email Deliverability Network optimizes email delivery rates by implementing email warm up strategies that prevent your emails from ending up in spam folders and strengthen your sender reputation.

• Deliverability Optimization: Advanced features to keep your emails in the inbox, improving the chance of a successful outreach.

• Email Health Monitoring: Get insights on each cold email performance, including access to detailed analytics on deliverability and campaign performance, ensuring your domain’s health and reputation.

This network helps you reach prospects effectively, making each campaign more reliable and impactful.

Also Check Some – Email Deliverability Tools

4. Pre-Warmed Accounts

Launching an email campaign with new accounts usually takes weeks of careful setup and gradual warm-up.

With Instantly's Pre-Warmed Accounts, you can skip this process and start sending outreach campaigns immediately.

• Pre-Warmed, Deliverability-Optimized Accounts: These accounts come pre-configured with DNS records (SPF, DKIM, DMARC) and are fully warmed up to ensure deliverability.
  

• Easy Setup: Go to the Email Accounts tab, select "Add New," and choose "Pre-Warmed Accounts." You can then search for domain names like “sales,” “growth,” or “leads.”
  

• Domain Forwarding Option: If you wish to link sending domains to your primary domain, complete the setup by adding your main domain in the "Forwarding Domain" field.
  

• Gradual Sending Limits: Start at 5 emails per day per account, increasing email warm up gradually to reach 20-25 per day.

This feature allows you to launch campaigns quickly, skipping the usual waiting period for new accounts.

Check Some – Best Lead Generation & Prospecting Tools

4. Customer Relationship Management (CRM)

Instantly's AI Features also include CRM helps you with lead management to ensure no contact falls through the cracks.

With this CRM, you can manage your sales process, follow up with leads, and close deals more efficiently.

• Lead Management: Monitor where each lead is in the sales process, helping you follow up at the right time.

• Automated Reminders: Stay on top of follow-ups with reminders, so you never miss an opportunity to engage a lead.

The CRM brings all interactions under one roof, simplifying lead management and nurturing.

5. Website Visitor Tracking

Knowing who visits your website is valuable in understanding potential interest. Instantly's Website Visitors feature shows you which companies or individuals are viewing your site, providing you with insights into your target audience's interests.

• Lead Insights: Identify visitors and gauge their interest based on the pages they visit.

• Enhanced Targeting: Use this data to personalize outreach, reaching out to visitors who show interest.

This feature allows for targeted follow-up, converting warm leads into clients more easily.

6. Email Accounts and Verification

Instantly also provides tools for adding multiple email accounts and verifying email addresses.

This ensures that your emails reach valid contacts, which improves deliverability and engagement.

• Email Verification: Reduce bounce rates by ensuring all emails in your list are active and reachable.

• Efficient Account Management: Set up various accounts for different campaigns, optimizing your outreach without manual hassle.

By verifying each address, you avoid wasted effort and maintain a cleaner outreach process.

With these features, Instantly offers a powerful solution for automating and optimizing email outreach in cold email space.

Whether you're scaling your cold email outreach or nurturing leads, these tools help you connect with potential clients smoothly and efficiently.

Now lets take a detailed look at Instantly's Pricing.

How to Use Instantly.ai for Effective Cold Emailing

Getting the most out of Instantly.ai starts with understanding how its key features work together to create a powerful cold email outreach strategy for sales team.

Ideally, you should begin by using the lead finder tool to discover high-quality prospects tailored to your target audience. Once you’ve built your list, you can set up automated cold email campaigns that include personalized follow-ups, ensuring your outreach stays consistent and relevant.

One of the standout features of Instantly.ai is the ability to add unlimited email accounts, making it easy for most users to scale your cold email outreach without running into bottlenecks.

The inbox rotation feature, on the other hand, allows you to distribute your sending volume across multiple accounts, which not only increases your reach but also helps protect your sender reputation and avoid spam folders.

The platform’s email warm-up tool is one such feature that further boosts deliverability by gradually building trust with email service providers, so your messages are more likely to land in the primary inbox.

Best part? - Managing all your conversations is simple with Instantly.ai’s unified inbox, allowing you to keep track of replies, schedule follow ups, and monitor the progress of your automated email campaigns—all from one user-friendly dashboard.

By combining these advanced features, Instantly.ai enables most users to run effective, scalable, and compliant cold email marketing campaigns that drive real results.

Instantly Pricing: Detailed Breakdown

Instantly pricing is divided in 3 categories, here are those:

1. Email Outreach
2. Lead Generation
3. Customer Relationship Management (CRM) Plans

Email Outreach Plans

1. Growth Plan – $37/month

If you’re running smaller email campaigns, the Growth Plan could be a good starting point. Here’s what you get:

• Unlimited Email Accounts and Warmup: Use as many accounts as you need, with automatic warmup to keep deliverability strong.
• 1,000 Contacts and 5,000 Emails Per Month: Enough capacity for basic outreach but may feel limited if you’re scaling up.
• Chat Support: Reach out for assistance if you need it, although the support level is more basic.

2. Hypergrowth Plan – $97/month

For those who need to handle a higher volume of emails, the Hypergrowth Plan builds on the Growth Plan. Here’s what’s included:

• Unlimited Email Accounts and Warmup: Just like the Growth Plan, you can use unlimited accounts with warmup.
• 25,000 Contacts and 100,000 Emails Per Month: This capacity is more suited for larger campaigns, giving you plenty of room to scale.
• Premium Live Support: Get quicker responses to your questions, helpful for high-volume outreach.

3. Light Speed Plan – $358/month

The Light Speed Plan is for very large email campaigns. This plan is meant for bigger businesses that need more reach. Here’s what you get:

• 500,000 Emails and 100,000 Contacts Per Month: Ideal if you’re handling a high volume of emails and contacts.
• Everything in Hypergrowth Plan: This includes premium live support and all previous features.
• Custom Options: For even larger campaigns, you can explore custom solutions with Instantly.

Lead Generation Plans

1. Growth Leads Plan – $37.9/month

If you’re just starting out with lead generation, the Growth Leads Plan provides the essentials. Here’s what’s included:

• 1,000 Verified Leads Monthly: Only pay for leads that have been verified, keeping your list clean.
• Advanced Filtering: Narrow down your leads using keywords and domain search options.

2. Supersonic Leads Plan – $77.6/month

For more frequent lead generation, the Supersonic Leads Plan might fit. Here’s what it offers:

• 4,500 Verified Leads Monthly: Gives you more verified leads than the Growth Leads Plan for growing outreach needs.
• Advanced Filters and Lookalike Domains: Find leads based on specific criteria and target similar domains.

3. Hyperleads Plan – $169.3/month

If you need a larger lead volume, the Hyperleads Plan offers more capacity. Here’s what you can expect:

• 10,000 Verified Leads Monthly: Access a high volume of verified leads for wider outreach.
• Buyer Intent Data: This data helps you target more effectively, especially for sales.

4. Enterprise Leads Plan – Custom Pricing

For companies needing massive lead volume, the Enterprise Plan provides a custom solution. Here’s what you get:

• 100,000+ Verified Leads Monthly: Custom lead generation at scale.
• Enhanced Buyer Intent Data: Additional insights for targeted campaigns.

Customer Relationship Management (CRM) Plans

1. Growth CRM Plan – $47/month

This plan is a straightforward option for managing customer relationships. Here’s what it includes:

• Unlimited Seats and a Master Inbox: Have as many team members as needed, all organized in one place.
• Tasks, Follow-Ups, and Reporting: Stay organized with follow-ups and track performance.

2. Hyper CRM Plan – $97/month

For a more advanced CRM setup, the Hyper CRM Plan builds on the Growth Plan. Here’s what’s added:

• Instantly AI and Communication Tools: Access AI for sales insights and communicate through calling and SMS.
• Website Visitor Tracking: See who visits your website, allowing for better-targeted outreach.
• Advanced Reporting: Get more in-depth insights, including team reporting.

Each of these plans is designed to meet different needs, from outreach to lead generation and CRM, letting you choose based on what fits your goals.

Pros:  5 Things Customers Liked About Instantly.ai

Here are the 5 things users appreciated about Instantly.ai:

1. Easy to Use
2. Email Warmup and Deliverability Features
3. Customer Support
4. All-in-One Soluiton
5. Automation and Time Saving Capabilities

Lets explore each one in detail.

1. Easy to Use with Intuitive Design

Instantly understands that not everyone who uses their platform is a tech whiz. That's why they've designed their interface to be user-friendly and intuitive. 

Users consistently praise the platform's ease of use, highlighting how straightforward it is to set up, navigate, and learn the ropes.

So, you can focus on what truly matters: crafting compelling cold emails and building relationships with potential customers.

But Instantly users found that there is no way to tag email accounts. And the number of accounts in a campaign is limited.

2. Email Warmup and Deliverability Features

‍Instantly’s email warmup and deliverability features help prevent emails from landing in spam folders.

This feature is particularly valued by users who rely on high deliverability rates for their outreach campaigns.

3. Reliable Customer Support

‍Instantly’s customer support team is praised for responsiveness and efficiency.

Users frequently note that their issues are resolved quickly, making it a dependable resource, especially for troubleshooting during active campaigns.

4. All-in-One Outreach Solution

Instantly integrates several features, like automated outreach, CRM, and lead generation tools, into one platform.

Users appreciate having an all-in-one solution, reducing the need for multiple tools and improving workflow efficiency.

5. Time-Saving Automation Features

‍Instantly’s automation tools, such as automated follow-ups and email sequences, save users time on repetitive tasks.

Users report that these features help them focus on engaging with leads rather than spending time on manual outreach.

Cons: 5 Things Users Disliked About Instantly

Here are the 5 things users disliked about Instantly:

1. High Pricing for Complete Feature Access
2. Technical Issues and Bugs
3. Limited Customization and Reporting Options
4. Concerns with Lead Finder Accuracy and Contact Import Errors
5. Challenges with Email Warmup and Domain Ownership

Lets take a detailed look in each cons of Instantly.

1. High Pricing for Complete Feature Access: 

The Instantly system charges more as usage increases, starting at $0.03 per email, which can quickly become costly. 

Users have reported that even after paying for plans, some features remain inaccessible, requiring them to buy additional plans or contact customer support. 

This complex and escalating pricing model appears to frustrate users seeking a straightforward, affordable solution.

2. Technical Issues and Bugs

Users report occasional technical issues, such as buttons not responding or email delays, which can disrupt campaigns.

Some users note that these bugs can affect performance and require timely support intervention.

3. Limited Customization and Reporting Options

While basic analytics are available, advanced users find Instantly’s customization and reporting options somewhat limited, as an advanced user may require more sophisticated options to optimize their campaigns.

They express a need for more detailed insights to optimize their campaigns further.

4. Lead Finder Accuracy and Contact Import Errors

Imagine putting a lot of effort into your sales strategy, only to discover that the leads you're contacting aren't suitable for your business.

This is a common complaint among users of the Instantly lead finder tool, which has been criticized for its inability to accurately target and qualify leads.

Just as a new phone number needs to build trust, a lead finder must precisely identify the right prospects.

Without this, your outreach efforts could be wasted, contacting leads with no interest in your offerings.

5. Email Setup and Warmup Challenges:

Setting up customized signatures is complex and user-unfriendly.

The email warmup process is unreliable, often disconnecting and requiring repeated interventions from the support team to restart.

This causes significant disruptions and time wastage. Many users have also recommended adding features to transfer emails seamlessly between campaigns targeting non-bounced and non-unsubscribed contacts. 

And they want an import history feature to simplify the management of bulk emails.

Don’t Miss This – Get Noticed: How to Write a Killer Cold Email with ChatGPT's Help

Instantly Review: Is It Worth It In 2025?

Instantly remains a popular cold email software in 2025, packed with features like automated email warmup and CRM integration, helping users land in primary inboxes.

However, Instantly falls short in one key area: personalization—a critical factor for making your emails stand out.

Why Personalization is Important

Cold emails perform best when they feel personal. If your outreach lacks specific details relevant to each recipient, it risks being ignored. Personalized emails that address individual interests or pain points significantly boost engagement and response rates.

Instantly’s Limitations in Personalization

While Instantly excels at automation, it doesn’t offer many options for tailoring emails to individual contacts. Here’s how this affects your outreach:

• Generic Sequences: Instantly’s email sequences are mostly one-size-fits-all, making it hard to add unique details that connect with specific prospects.

• Few Custom Fields: Unlike some platforms, Instantly provides limited custom fields, restricting your ability to add specific information like job role or company details in emails.

Real Impact on Campaigns

In practical terms, Instantly’s limited personalization can reduce response rates. Sending 1,000 emails with the same template might not resonate as well as personalized outreach. If personalized details are essential to your strategy, Instantly’s current capabilities may feel restrictive.

For a solution that goes beyond automation to offer hyper-personalized outreach, Salesforge could be a valuable alternative.

Salesforge combines automation with advanced personalization features, helping you craft messages that truly connect with each recipient.

If you’re looking to make a stronger impact with your cold outreach, exploring Salesforge might be worthwhile.

Instantly Alternative - Salesforge

Let’s start with understanding what Salesforge is and how it distinguishes itself as a superior alternative to Instantly.

Salesforge offers advanced LinkedIn automation features, enabling users to automate profile visits, connection requests, and messaging as part of their outreach strategy.

Then, we’ll delve into a comparison of their features, including how Salesforge incorporates LinkedIn outreach into its multichannel approach, followed by a look at pricing, and finally, we’ll discuss which tool might be the better choice for your needs.

Salesforge supports outreach across multiple channels, integrating email, LinkedIn, and phone outreach. It also enables cold calling within its platform, allowing users to combine these methods for comprehensive prospecting and engagement.

What is Salesforge?

Salesforge is an advanced cold outreach platform designed to scale outreach efforts by leveraging AI-driven personalization, email automation, and high deliverability.

While Instantly is a reliable tool for cold emailers, Salesforge goes further in several areas that make it a strong alternative.

Why Salesforge is a Better Alternative?

Here’s how Salesforge compares and why it might be the better choice for your outreach needs.

1. Advanced Personalization at Scale

Salesforge excels in personalization by using AI to create unique, personalized emails for each recipient, pulling data from sources like LinkedIn.

Instantly, by comparison, offers limited customization options, making it harder to tailor messages to each contact.

Salesforge's approach ensures each email feels more personal, increasing the chances of engagement.

• Instantly: Basic personalization capabilities, mainly template-based, may feel generic.
• Salesforge: AI-powered personalization at scale in multiple languages, creating highly customized outreach without extra manual work.

Here's an example of Standard AI-Generated Email vs Salesforge Overdrive

Standard Email Personalization: 

Salesforge Overdrive:

2. Unlimited Mailboxes and Email Capacity

Salesforge allows you to connect unlimited mailboxes, giving you the flexibility to handle multiple campaigns simultaneously without running into email limits.

Instantly's plans, on the other hand, restrict email sending capacity based on usage limits, which can be restrictive for larger teams or growing campaigns.

• Instantly: Limited emails based on plan level; potentially restrictive as your campaigns scale.

• Salesforge: Unlimited mailboxes across all plans, allowing seamless scaling without hitting usage limits.

Also Read: 45+ Cold Email Deliverability Checklist Based On Google Latest Guidelines [2024]

3. AI-Driven Warm-Up and Enhanced Deliverability

Salesforge uses an AI-powered warm-up system to maximize inbox placement by gradually warming up accounts and validating email addresses.

While Instantly also offers warm-up, its system is less automated and can result in inconsistent results.

Salesforge's advanced warm-up process means higher deliverability and a lower chance of emails landing in spam.

• Instantly: Basic warm-up feature, but lacks AI-driven automation for enhanced deliverability.

• Salesforge: AI-driven warm-up and validation to ensure better inbox placement, even at scale.

4. Comprehensive All-In-One Solution

Salesforge combines multiple cold outreach tools into a single platform, offering email finding, validation, and personalized messaging without switching platforms.

Instantly provides good outreach basics, but it lacks the same level of integration and versatility that Salesforge offers.

• Instantly: Great for email outreach but requires additional tools for complete campaign management.

• Salesforge: All-in-one solution that simplifies your outreach process by integrating email finding, verification, personalization, and warm-up in one platform.

5. Practical Pricing Comparison

Salesforge’s pricing is structured to be competitive, with plans that allow for significant outreach without hidden limits:

• Pro Plan ($48/month): Includes 5,000 emails, 100 validation credits, and unlimited mailboxes, which is more cost-effective for mid-sized campaigns than Instantly's comparable plans. ‍

• Growth Plan ($96/month): Includes 50,000 emails, 1,000 validation credits, and advanced AI features, ideal for scaling large campaigns without paying extra for additional features.

Compared to Instantly's pricing, which scales up based on usage and may require add-ons for complete access, Salesforge's flat-rate structure offers better value for growing teams.

If you need a tool that combines high deliverability, AI personalization, and unlimited scalability, Salesforge is a powerful alternative to Instantly. It's particularly suited for teams aiming to maximize their outreach with more flexibility and efficienc

And if that's all too much information, here's a quick comparison table for the TL;DR:

Comparison Table: Salesforge vs. Instantly 

Here’s why Simon, a small business owner, prefers Salesforge over Instantly. Here’s the complete review:

What to Choose? Instantly or Salesforge?

👉 Salesforge is a strong and efficient tool for cold outreach

Salesforge is frequently mentioned alongside Instantly.ai as a top-tier solution for cold outreach.

Like Instantly.ai, Salesforge is designed to help sales teams and businesses streamline their cold email campaigns with features such as automated outreach sequences, personalized messaging, and robust analytics. It comes with a user friendly interface, which makes it easy to launch and manage outreach campaigns, whether you’re sending cold emails, running follow-ups, or tracking engagement.

Both platforms are built to support sales teams in scaling their cold emailing efforts, improving response rates, and managing all aspects of their email campaigns efficiently.

For anyone looking to optimize their cold outreach campaigns and achieve better results, tools like Instantly.ai and Salesforge offer the advanced features and support needed to stay ahead in the competitive world of cold emailing.

👉 Salesforge is a strong and efficient tool for cold email campaigns

Salesforge can create personalized emails that are tailored specifically to each person receiving them. Salesforge also works very wellat making sure emails actually reach people’s inboxes instead of getting caught by spam filters. 

Salesforge can create personalized emails that are tailored specifically to each person receiving them. Salesforge also works very wellat making sure emails actually reach people's inboxes instead of getting caught by spam filters. 

👉 Cheaper when you use it more

Salesforge becomes cheaper when you send more emails, making it a good choice for growing businesses. Look at this review by Ryan.K, a small business owner:

👉 Unique way of creating emails.

Salesforge uses advanced smart technology to write unique emails by looking up information on the internet, which makes these emails very effective.

Here’s how you can create unique emails from any mailbox. Join the 15 min email masterclass now! 🔥

👉  Suits businesses of varied needs‍

Salesforge makes marketing campaigns more effective: It uses special techniques to make sure emails reach the right people and catch their interest.

It's also great for businesses needing specific solutions: and it's especially good for businesses that need their emails to be very specific and well-integrated into their overall business strategy.

Finally, Salesforge works well for international businesses and can handle multiple languages and is suitable for businesses that operate in different countries.

Instantly.ai Review: Conclusion

Creating the perfect email is not easy. It needs a lot of practice. But sometimes, even the best emails don't get noticed.

Now, let's talk about Instantly... maybe we should call it “Instantly Outdated”?

Instantly is a decent tool for sending cold emails automatically, but is it really effective in filling your pipeline? 

Instantly misses out on effective deliverability and personalization.

Here's a quick recap of how Salesforge turns out to be a better alternative.

• Guaranteed Inbox Delivery: Salesforge makes sure your emails actually reach people's inboxes, not just disappear.
• AI-Powered Personalization: Salesforge uses advanced technology to create emails that really speak to each person, making them more likely to get a response.
• Cost-Effective: Salesforge offers more features and allows you to send more emails for less money, helping you do better without spending too much.

So, what now?

Let's end the talking stage and sign up for a free 7-day trial and take control of your cold email game today!